Award winning Creative/Art Director with over 14 years of experience providing creative work for both English and Hispanic markets. Industries include: Pharmaceutical, Consumer Packaged Goods (CPGs), Fashion, Health, Beauty, Retail and Telecommunication. I look to inspire and collaborate with others in creating design elements and brand positioning that are responsive to a changing marketplace, Past President of the 400-member Art Directors Club of New Jersey allowed me to lead and motivate others.

 

Experience:

Creative Director / Consultant
Sierrastudios | 2010/Present

 

Responsibilities:

  • Responsible for high-level design and implementation of various aspects of our online presence, such as web user interface design, page layouts, promotional landing pages, email campaigns, banners, newsletters, and other online components as well as printpieces
  • Oversee and provide clear direction through all stages of the creative process
  • Supervise and inspire the creative team of vendor partners
  • Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
  • Self-starter and able to take a lead role on any given project
  • Provide quality control over concepts and projects
  • Work to identify, plan, and facilitate formal and guerrilla user research, usability testing and other feedback mechanisms as appropriate.

 

  • Clients: Plumlinewallpaper.com, Red Bank, NJ • HealthEd, Cranford, NJ • INC Design,
    New York, NY • AOS Thermal Compound, Red Bank, NJ

 

Quote to live by

“The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.” — Alan Alda

Sr. Art Director

Pace Advertising (A division of Interpublic Group)
Parsippany, NJ | 4/08 to 4/10

 

    Responsibilities:

  • Managed the global brand consistency for VIDAZA and NEXAVAR drugs li>Lead creative for major conference events
  • Responsible for presentation of strategy and creative concepts to clients

  • Mentored and inspired creative department. Updated agency with current design and technology changes.
  • Art directed, designed and approved: Conference Panels, Vis-Aids, Flashcards, Logo Development, Branding Guidelines, Posters, Housing Units, Interactive Modules, Color Proofs and Photoshoots

 

VIDAZA: 2009 Third Quarter Financial Results Year-Over-Year:
Net Product Sales Increased 62 Percent to $103 Million


REVLIMID: 2009 Third Quarter Financial Results Year-Over-Year: Net Product Sales Increased 31 Percent to $450 Million

 

NEXAVAR: Net Sales $229.2 million for the third quarter 2009, a 27% increase
compared to $180.9 million in the same period in 2008


    Freelance Sr. Art Director
    Rapp Collins (A division of Omnicom), New York, NY | 2007

     

Responsibilities:

  • Strong ability to engage an audience and paint the picture while presenting big ideas and creative solutions to clients
  • Supervised Junior Art Directors in concept executions
  • Designed promotional materials (packaging, ads, websites, etc.) for major clients


Clients:
Mercedes-Benz, ESSO (Exxon), Merck (SINGULAIR, GARDASIL, ZOSTOVAX, ARCOXIA, VYTORIN) LISTERINE, Novartis

    Freelance Sr. Art Director

    Conill Advertising (Hispanic division of Saatchi and Saatchi)
    New York, NY | 2006

     

    Responsibilities:
  • Developed and prepared presentations for major account pitches
  • Created brand identities and key visuals
  • Designed the co-branded logo for Pampers and Cheerios
  • Designed the co-branded logo for Pampers and Cheerios


Clients:
Cheerios, Pampers, Head & Shoulders, Tylenol

 

Art Director

Vonage | Holmdel, NJ | 2005 - 2006

 

Responsibilities:

  • Managed team in execution of all retail collateral
  • Designed the packaging for all the new routers and telephone systems, including clamshell packaging
  • Directly responsible for executing the company’s messages across all channels including advertising, public relations, sales collateral, web. Retail channels included Best Buy, Circuit City, WAL*MART, Target, Staples, RadioShack, OfficeMax and Office Depot
  • Developed a strong brand and corporate identity, which contributed in acquiring one million lines in less than a year
  • Collaborated with media agencies in tracking Adwords and online behaviors for messaging content (Arnold Communications, MPG Direct, Competitrack, DoubleClick)
  • Interaction with senior executives presenting and discussing marketing ideas and executions
  • Oversaw photography of product lines and negotiated related fees
  • Managed half-million dollar budget for printing services Developed a broad range of outside design and print vendors to augment in-house capabilities Restructured and organized the art department, specifically by implementing new policies and procedures

    Senior Art Director
    Alexander & Richardson | Warren, NJ | 1999 - 2005

    Responsibilities:

  • Managed and directed team of designers and copywriters
  • Conceptualized, designed and produced all print collateral (brochures, booklets, folders, direct mail, posters)
  • Launched new Hispanic Division within agency targeting B2C
  • Established and implemented corporate identities for large-scale clients across various mediums
  • Designed information architecture, user interface and interaction of all web and multimedia projects
  • Created concepts, storyboards and art directed TV commercial for ETA (Egyptian Tourist Authority)
  • Served as key player in pitching and acquiring new clients
  • Created estimates and budgets

 

Clients:
Lucent Technologies, Dun & Bradstreet, AT&T, Bowker, Siemens, Cendant Corporation,
Medco Health, SkyOptix, GusmerCellulo, Mont Blanc, Egyptian Tourist Authority

Education:

 

Rutgers Mini MBA | Piscataway, NJ | 2011
Digital Marketing Program 2011

duCret School of Art & Design | Plainfield, NJ | 1994
Commercial Art


Raritan Valley Community College | 2000 - 2001
Web/Multimedia Development Courses


NJ Entrepreneurial Training Institute Program | 2003
Business Plan—Hispanic Agency Marketing Plan

Skills:

Operating Systems: Experienced in using both Mac and Windows platforms
Applications include: Illustrator, Photoshop, InDesign, QuarkXpress, PowerPoint, Dreamweaver, Flash, Artist: Illustrator and Photographer

Awards:

ADCNJ Medal Award Winner - 2010 | 2 Telly Awards - 2009 | Summit Award - 1998
Student of the Year -1994, duCret School of Art & Design

Member:

Art Directors Club of New Jersey
President 2005 - 2006; Vice President 2002 - 2003